What do I actually do to get business?'. The following are my top 10 of how to generate business and at least a few of these will apply to what you do…
- Make every project you do exceptional – exceed your clients expectations. This makes them think 'how can I use their services more?'
- Ask for referrals from existing clients after completing step 1.
- Use social media not to sell but to be 'top of mind' and visible so that when a requirement arises you are contactable.
- Have an email newsletter, mine is quarterly and focuses not on what we do but on helpful tips, techniques and tools.
- Invest in the best design – books are judged by their covers. You wouldn't buy a Tiffany diamond and get it in a plastic bag…
- Be the best example of your own work – share your stories, your insights and knowledge for FREE, this creates traction and interest.
- ONLY go after business you will love doing (helps point 1.) I don't do tenders or easy money workshops. I am only interested if the clients commitment matches my own.
- Know your clients businesses intimately and make yourself indispensable to them.
- Don't use business plans, only action plans. Plan less and prototype and test new material more.
- Above all else use passion as your compass, do what you love, don't do what you don't love. The acid test is always to ask 'would I do this for free?' Passion is infectious and everyone want's a bit of a great thing. Great things come with great price tags!!!
Success Awaits
Fergus.
